Abstract

Novel design of cultural and creative products for the museum will not only help the museum follow the trend of times to meet the people's growing spiritual and cultural needs but also promote traditional culture to raise the growth of influence and economy, which is conducive to the sustainable development of the museum business. In the design of Museum Creativity and Cultural Products (MCCP), it is necessary to change the traditional development concepts, actively study advanced development concepts and business models, conform to the trends of the times, and design multi-element products to realize promotion. This research aims to find an efficient way for cultural and creative products to guarantee the stable operation and development of museums to enhance the presentation of compressed national strength. This research utilises the 4I (Interesting, Interests, Interaction, Individuality) theory to perform the design of cultural and creative products to promote the quality of products. Research shows that MCCP design optimized based on the 4I theory can effectively enhance the attractiveness and market performance of products. MCCP design needs to gradually break with traditional thinking and explore new paths such as brand alliance and high-tech integration to further ensure the market competitiveness of its MCCP and achieve sustainable development.

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